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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
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Author David Aaker
Manufacturer Morgan James Publishing
PublicationDate 2018-03-06

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Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Author David Aaker
Binding Paperback
EAN 9781683506119
ISBN 1683506111
Label Morgan James Publishing
Manufacturer Morgan James Publishing
NumberOfPages 185
ProductGroup Book
PublicationDate 2018-03-06
Publisher Morgan James Publishing
Studio Morgan James Publishing
Title Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
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