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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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Author Ryan Holiday
Brand Portfolio
Manufacturer Portfolio
ReleaseDate 2014-09-30
PublicationDate 2014-09-30

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A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.


Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Author Ryan Holiday
Binding Paperback
Brand Portfolio
EAN 9781591847380
Edition Reprint
Feature Portfolio
ISBN 1591847389
Label Portfolio
Manufacturer Portfolio
NumberOfItems 1
NumberOfPages 144
ProductGroup Book
PublicationDate 2014-09-30
Publisher Portfolio
ReleaseDate 2014-09-30
Studio Portfolio
Title Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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