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Inbound: How to Create Marketing People Love
Inbound: How to Create Marketing People Love
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Author Brian Halligan,Dharmesh Shah
Manufacturer John Wiley & Sons Inc
PublicationDate 2025-05-29

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Create remarkable content, convert more leads, and retain more customers

Your customers don't care about you. They care about themselves and the solutions they need. When you ignore or don't listen hard enough to your existing customers, you can't provide the solution that they're looking for, which ultimately drives them to your competition. Inbound focuses on maximizing customer conversion and retention through customer-centric marketing tactics.

  • Learn how to create remarkable customer-centric content
  • Explains how to convert more leads and customers through personalization
  • Describes ways to use marketing as a tool for customer retention
  • Details how to align sales and marketing to get contented customers

Get the advice you need in Inbound to effectively align sales and marketing to convert more leads, create remarkable content, and get contented customers.

Author Brian Halligan,Dharmesh Shah
Binding Digital
EAN 9781118461686
ISBN 1118461681
Label John Wiley & Sons Inc
Manufacturer John Wiley & Sons Inc
NumberOfPages 240
ProductGroup Book
PublicationDate 2025-05-29
Publisher John Wiley & Sons Inc
Studio John Wiley & Sons Inc
Title Inbound: How to Create Marketing People Love
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